Notes on AI, marketing, and growth.
Occasional posts on what I'm building, testing, and learning.
AI Search Is Not Just SEO: The Dual-Horizon GEO Strategy Every CMO Needs
Discover the Dual-Horizon GEO strategy for CMOs. Build AI brand visibility, earn citations, improve technical content, and turn AI discovery into growth. Copy meta description
Read →
The CapEx Ad Squeeze: Is Big Tech’s AI Spending Changing the Economics of Paid Media?
How Big Tech's AI investments could reshape paid media economics. Learn how CMOs can control acquisition costs, protect margins, and allocate ad spend.
Read →
Ad Creative Fatigue in the Age of AI: Why More Ads Won’t Fix Your CAC
AI makes ad production faster, but not necessarily more effective. Learn how CMOs can fight creative fatigue, improve paid media efficiency, and build a smarter creative testing system.
Read →
Beyond the CDP: Why AI Marketing Agents Need a Customer Context Graph
Traditional CDPs tell AI agents what customers did, but not always why. Learn how customer context graphs, knowledge graphs, and MCP can improve agentic marketing.
Read →
The Great MarTech De-Sprawl: A CMO’s Playbook for 2027
Learn how CMOs can simplify their MarTech stack for 2027, reduce SaaS waste, unify first-party data, and build an AI-ready marketing architecture.
Read →
The AI Hallucination Tax: Why Marketing Automation Needs Guardrails, Not More Autonomy
AI agents can accelerate marketing, but failures come at a cost. Learn how CMOs can reduce AI risk with guardrails, observability, and human oversight.
Read →
The 2027 Marketing Org Chart: How CMOs Can Build Agentic Marketing Teams
Discover how CMOs can redesign marketing teams for 2027 using AI agents, human oversight, workflow automation, clear permissions, and performance-based budgets.
Read →
The Official Website Moat: What Google’s AI Search Changes Mean for CMOs
Google is making official websites and source links more prominent in AI Search. Learn how CMOs can strengthen brand authority, improve AI visibility, and turn organic discovery into growth.
Read →
The Collapse of Automated Outbound: Why B2B Growth Is Moving Toward Human-Led GTM
Discover why AI-powered outbound is losing its edge and how B2B CMOs can build stronger pipelines through trust, executive content, and human-led GTM.
Read →
The Disintermediation Crisis: How CMOs Can Protect Brand Equity in the Age of AI Agents
Learn how CMOs can protect brand equity, pricing power, and customer loyalty as AI agents reshape discovery, comparison, and purchasing.
Read →
Distribution-First Content Strategy: Why CMOs Need to Rethink Content for AI Search
Discover how a distribution-first content strategy helps B2B marketing teams build authority, earn AI search citations, and improve content ROI.
Read →
The AI Slop Tax: Why CMOs Need to Rethink Programmatic Media Efficiency
Learn how AI-generated content and MFA websites can waste programmatic ad spend—and how CMOs can improve brand safety, media quality, and ROI.
Read →
The Death of the Bid Ceiling: How CMOs Can Protect Ad Margins in the Age of Automated Bidding
Automated bidding can hide unprofitable ad spend. Learn how CMOs can use contribution margin, smarter conversion values, and financial guardrails to protect ad profitability.
Read →
Traffic Divergence: Why Organic Traffic Can Fall While Pipeline Grows
Organic search traffic is falling for many brands. Learn how CMOs can measure AI search visibility, pipeline density, and commercial impact beyond clicks.
Read →
The CFO-Proof Marketing Budget: How CMOs Defend Spend When CAC Keeps Rising
Learn how CMOs can defend the 2027 marketing budget using CAC payback, pipeline velocity, NRR, AI efficiency and revenue-focused unit economics.
Read →
The GEO Scorecard: 7 KPIs Every CMO Should Track for AI Search
Ranking #1 on Google isn't enough anymore. Discover the 7 GEO KPIs CMOs can use to measure brand visibility, authority, and pipeline across AI search.
Read →
Security-Led Growth: Why Enterprise SaaS Is Putting Trust Before Product
Enterprise SaaS buyers are scrutinizing security earlier. Learn how CMOs can turn trust, compliance, and data governance into a growth advantage.
Read →
The Synthetic Audience Trap: Why AI Can Make Your Brand More Average
Synthetic audiences can make marketing research faster, but they can also make your positioning safer and less distinctive. A CMO's guide to using AI and real customer research together.
Read →
Marketing to Machines: How Agentic Commerce Is Changing the Marketing Funnel
Agentic commerce is changing how customers discover and buy. Learn how CMOs can prepare for AI buyers with machine-readable data, trust and APIs.
Read →
Reclaiming Attribution From Google AI Max: A CMO's Guide to Measuring What Actually Drives Growth
Google AI Max is changing paid search. Learn how CMOs can use incrementality testing, MMM, and first-party data to measure true marketing impact.
Read →
Zero-Click B2B Marketing: Why Buying Group ABM Is Replacing the MQL Playbook
AI search is changing how B2B buyers discover vendors. Learn how CMOs can build zero-click demand, buying group ABM, GEO visibility, and revenue-focused marketing.
Read →
The 70/30 AI Dilemma: Why Most Marketing Teams Aren’t Agentic Yet
What does agentic marketing operations really mean? Explore how CMOs can move from AI-assisted tasks to connected workflows, better data, and AI-native marketing systems.
Read →
Why Google’s "Preferred Sources" Update is the Death of Commodity SEO
Google is letting users pick their preferred sources across Search and AI. Here is why the future of SEO and B2B marketing isn't about ranking; it's about preference.
Read →
ChatGPT Ads Hit a $1B Run Rate. That Doesn’t Mean They’re Working for Marketers.
ChatGPT Ads reached a $1B annualized revenue run rate in 200 days. But early campaign data raises questions about performance, attribution and measurement.
Read →
Your AI Content Strategy Is Solving the Wrong Problem
AI can produce more content, but AI-driven traffic is becoming more valuable. Here's why GEO and machine-readable data may matter more than content volume.
Read →
Your AI Strategy Deck Is Not an AI Strategy
90.3% of marketing organizations use AI agents, but only 23.3% have them in production. Here's how to move from AI pilots to revenue-driving workflows.
Read →
The EU AI Act Isn't a Compliance Problem - It's a Marketing Process Problem
The EU AI Act now applies across the EU, and it's exposing a hard truth: most marketing teams have a collection of AI tools, not an AI strategy. 88% of AI content still needs editing (Knak) and 78% say martech isn't delivering ROI (eClerx) - because the gap is process, not technology.
Read →
The AI Trust Gap: 96% of CMOs Say AI Is Transforming Marketing, Only 8% Let It Decide
96% of CMOs say AI is transforming marketing, but only 8% let AI agents make decisions on their own. BCG's survey of 300 CMOs shows the real blocker isn't budget - it's trust.
Read →
Beyond Clicks: How to Measure SEO and Brand Influence in the Age of AI
Google's new AI Performance report leaves out clicks - and ~68% of U.S. searches now end without one. Here's how to expand your SEO scorecard to measure brand presence, citation frequency, and share of AI visibility.
Read →
The B2B AI Adoption Gap: 95% Use AI, Only 40% See Results
95% of B2B marketers use AI, but only about 40% say it's improving performance. The gap isn't an AI problem - it's a targeting problem. Here's where AI is actually paying off, and where most budgets are wasted.
Read →
How AI Helps CMOs Grow Productivity - and Make Team Brainstorms Better
How AI-native CMOs use generative AI to boost marketing team productivity and run sharper brainstorms - practical tactics from a VP Marketing who rebuilt a marketing stack around AI.
Read →draft in progress_