Notes on AI, marketing, and growth.
Occasional posts on what I'm building, testing, and learning.
The EU AI Act Isn't a Compliance Problem - It's a Marketing Process Problem
The EU AI Act now applies across the EU, and it's exposing a hard truth: most marketing teams have a collection of AI tools, not an AI strategy. 88% of AI content still needs editing (Knak) and 78% say martech isn't delivering ROI (eClerx) - because the gap is process, not technology.
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The AI Trust Gap: 96% of CMOs Say AI Is Transforming Marketing, Only 8% Let It Decide
96% of CMOs say AI is transforming marketing, but only 8% let AI agents decide on their own. BCG surveyed 300 CMOs, and the real blocker isn't budget - it's trust.
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Beyond Clicks: How to Measure SEO and Brand Influence in the Age of AI
Google's new AI Performance report leaves clicks out, and ~68% of U.S. searches now end without one. Here's how to expand your SEO scorecard to measure brand presence and citation frequency inside AI answers.
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The B2B AI Adoption Gap: 95% Use AI, Only 40% See Results
95% of B2B marketers use AI, but only about 40% say it's improving performance. The gap isn't an AI problem - it's a targeting problem, and the data shows exactly where AI is actually paying off.
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How AI Helps CMOs Grow Productivity - and Make Team Brainstorms Better
The real AI productivity win for CMOs isn't faster copy. It's compressing the loop between strategy, execution, and measurement - and it shows up first in how a team brainstorms.
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Welcome to my blog
A quick note on why I'm starting this, and what to expect here going forward.
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