Building growth engines at the intersection of AI, marketing, and revenue.
15+ years leading global marketing, growth, and field marketing across B2B SaaS and B2C consumer brands - now engineering AI-native workflows that turn demand generation, global events, and pipeline into a predictable, data-driven operating system.
& Marketing
Managed
Scaled
(EMEA, US, APAC)
A rare blend of macro-business strategist and hands-on builder - at the intersection of technology, marketing, and revenue.
AI-Native Marketing Systems
Re-engineering marketing workflows around GenAI (Claude, ChatGPT, Perplexity) to compress execution cycles and scale output.
Growth & Demand Generation
Full-funnel growth engines across PLG and SLG models - paid, organic, lifecycle, and partnerships - built on rigorous attribution.
Brand & Storytelling
Turning complex technical products into category-defining narratives that resonate with enterprise buyers and everyday users alike.
Product-Minded GTM
Partnering with product and engineering teams to translate market signals into roadmap decisions and durable product-market fit.
Field Marketing & Global Events
Global event calendars, executive dinners, and account-based partner motions - built with BD and sales to turn international conferences into qualified meetings and pipeline.
Revenue Ops & Attribution
Cost-per-meeting economics, multi-touch pipeline attribution, and CRM reporting that hold every program - paid, organic, or field - accountable to revenue.
A mix of B2B SaaS and B2C consumer brands across EMEA, the US, and beyond.
Latest writing
AI Search Is Not Just SEO: The Dual-Horizon GEO Strategy Every CMO Needs
Discover the Dual-Horizon GEO strategy for CMOs. Build AI brand visibility, earn citations, improve technical content, and turn AI discovery into growth. Copy meta description
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The CapEx Ad Squeeze: Is Big Tech’s AI Spending Changing the Economics of Paid Media?
How Big Tech's AI investments could reshape paid media economics. Learn how CMOs can control acquisition costs, protect margins, and allocate ad spend.
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Ad Creative Fatigue in the Age of AI: Why More Ads Won’t Fix Your CAC
AI makes ad production faster, but not necessarily more effective. Learn how CMOs can fight creative fatigue, improve paid media efficiency, and build a smarter creative testing system.
Read →Let's build something that scales.
Open to strategic marketing & growth leadership conversations.
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