15+ years scaling marketing & growth organizations.

Global cloud communications provider - VoIP, SIP trunking, and contact-center infrastructure for international calling and messaging operations.

• →Operate as an AI-native systems architect for a complex B2B communications platform, defining category positioning across direct (PLG) and partner/sales-led (SLG) enterprise channels.
• →Re-engineered the entire marketing stack using AI-enabled workflows across strategy, planning, copy, research, and technical content - cutting deployment time from days to hours.
• →Own end-to-end demand generation, GTM execution, marketing-sourced pipeline, and revenue forecasting across enterprise SLG demos and PLG signups - sustaining 500%+ ROI across programs.
• →Own the global field marketing strategy and annual event roadmap end-to-end - flagship international conferences, custom exhibition booths, executive meeting spaces, VIP dinners, and partner mixers.
• →Partner with BD, sales, and account management on account-based event motions - mapping ICP accounts, driving high-value pre-event meetings, and setting post-event qualification SLAs, tracked in Freshworks and CRM dashboards.
• →Run field marketing budget governance and multi-event vendor procurement, locking venue and sponsorship packages in advance, and measuring cost-per-meeting and multi-touch pipeline influence.
• →Pioneered Generative Engine Optimization (GEO) and AEO strategies to capture intent across LLM-based search, alongside SEO, paid media, and ABM.

Business management SaaS for small and micro businesses - client management, scheduling, invoicing, and payments in one app.

• →Directed global demand generation and strategic partner co-marketing across search, display, social, remarketing, and SaaS partnerships for a market-leading SMB platform - maintaining 200%+ ROI.
• →Structured co-marketing initiatives, digital roundtables, and partner webinars to educate business audiences and accelerate partner pipeline.
• →Developed scalable hybrid PLG and SLG growth programs, driving compounding improvements in CAC, pipeline velocity, and sales win rates.
• →Owned ICP segmentation and product positioning, working hands-on with product and engineering to optimize onboarding loops and trial-to-paid conversion.
• →Built rigorous multi-touch attribution frameworks (Universal Analytics and GA4) to forecast pipeline and unit economics.

Direct-to-consumer e-commerce brand offering custom hand-painted portraits made from customer photos.

• →Managed global marketing operations and media investment exceeding $2M monthly for a fast-growing, gift-driven D2C brand.
• →Recruited, mentored, and built a high-performing marketing organization from scratch, establishing agile operating rhythms.
• →Established and scaled a large influencer and UGC ecosystem, leveraging emotional, gift-giving customer stories to drive viral reach.
• →Built ROI-driven forecasting and budgeting; reported directly to the executive team and Board of Directors.

Online marketplace connecting users with live advisors - psychics, astrologers, and tarot readers - for on-demand consultations.

• →Directed multi-channel acquisition and rapid experimentation across Google, Meta, Reddit, and Quora, with budgets exceeding $1.5M monthly.
• →Hired, mentored, and led a high-performing cross-functional marketing team of 6 across digital, partner networks, and content channels.
• →Managed an automated email reactivation campaign for the US market, achieving a 25% reactivation rate and 50% open rate.
• →Partnered with product, engineering, and data science teams on sales enablement, lifecycle messaging, and marketplace optimization.
• →Implemented enterprise-grade analytics using Google Analytics 360 for attribution and cohort-based LTV tracking.

Performance marketing organization running global user acquisition programs across multiple verticals.

• →Built scalable digital acquisition infrastructure with global performance programs of $500K-$600K per month.
• →Built, trained, and scaled in-house media buying teams under strict CPA, CPL, and CPI targets across time zones.
• →Engineered reporting infrastructure and automated dashboards using AppsFlyer, Tableau, and custom BI systems.

Global mobile advertising network and DSP connecting advertisers with mobile publisher inventory.

• →Managed advertiser relationships and executed performance campaigns across a global mobile advertising ecosystem and DSP.
• →Optimized monetization and traffic acquisition using data-driven analysis of mobile audience behavior.

Digital marketing agency managing paid search programs for international clients.

• →Managed paid search campaigns across Google and Bing for international client accounts.
• →Conducted market analysis, profitability assessments, and growth opportunity evaluations to guide budget allocation.

Statistical consulting firm delivering predictive modeling, forecasting, and data analytics for enterprise clients.

• →Built statistical predictive models, customer behavior segmentation, and revenue forecasting algorithms to support data-driven decision making.
• →Turned raw datasets into actionable insight - the analytical foundation I've carried into every marketing organization I've built since.